Our History - Classic Automation
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 Fritz Ruebeck founded Classic Automation LLC in 2003. Previously he was the global vice president of Product Service for control systems and instrumentation at ABB. From this experience he realized that many automation users were being forced to upgrade for no valid business or technical reason except that the original manufacturer told them it was necessary due to obsolescence (the old fear that parts and repair services would no longer be available).  

Fritz Ruebeck

Classic Automation’s operations began in 2003 with just a few employees. By 2006 rapid expansion and growth of the company had led to the purchase of a 15,000 square foot building to accommodate the rapid growth.   In 2009 Classic Automation was featured as one of Rochester’s Top 100 Companies on a list of the fastest growing private companies in the Greater Rochester, New York area.  The company has now made the list 5 times.


In 2013 Classic Automation moved to its current headquarters in Webster, New York. The new facility is approximately 41,000 square feet. It was formerly used as an R&D test facility by a Fortune 500 company, and has been completely renovated for Classic Automation’s needs. The move led the company to further expand its test and repair labs and vastly increase the spare parts inventory to meet customer’s emergency needs. Classic Automation ships to over 80 countries worldwide and over 35% of orders are emergency status that ship the same day.  

The staff has many years of automation experience in development and application engineering, repair service, and parts logistics.   Our test lab has 100’s of test fixtures for functional system testing, and the repair lab utilizes state of the art diagnostic and repair equipment.  At Classic Automation, we help keep the world’s production running!


Classic Automation Team

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