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Febuary 2024 Classic Automation Classic Automation Opens Modernized, Enhanced Test Area

June  2023 RBJ  Webster’s Classic Automation: Agility in serving control systems users is key to success

Rochester Business Journal Webster’s Classic Automation: Agility in serving control systems users is key to success

March 2023  Global Spec Classic Automation Celebrates 20 Years in Business 

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11/2021 New Product Showcase - Control Magazine

New Product Release | Classic Automation

3/26/21 Sustainable Manufacturing Gaining Popularity in the Industry

Sustainable Manufacturing Gaining Popularity in the Industry | Classic Automation

7/12/19 Webster Distributor to Expand

Webster Distributor to Expand

7/11/19 Classic Automation Breaks Ground on Warehouse Expansion

This 50 percent increase in storage capacity makes room for a wider range of product and service offerings. The company currently boasts a staggering catalog of over 300,000 unique control system parts, operator panels, power supplies, drives, and servo motors.  


4/5/19 Once based at home, Fritz Ruebeck now runs 52-person business

RBJ Fritz Ruebeck Profile

12/20/17 Business leaders weigh in on outlook for coming year

Fritz Ruebeck, CEO

Outlook for your company: At Classic Automation, we anticipate increased sales in 2018 based on strong economic conditions both internationally and domestically. With sales to over 80 countries, we are not dependent on any one economy for business.

Biggest challenge: We continue to struggle with finding local qualified candidates to hire. Skilled electronics technicians are in high demand in the Rochester area.

Biggest opportunity: In 2018 Classic Automation is introducing a wider range of systems’ parts and services to meet the growing and ever-shifting demands of our customers. We help keep the world’s production running.


2/3/17 Classic Automation is featured in the Rochester Business Journal February 3rd edition highlighting its steady growth in difficult economic times

Preparation and speed key to firm's success

9/15/16   Classic Automation Launches New Website with Improved Search Ability as Well as Other Helpful Functions

5/24/16 Classic Automation has a Record Turnout for the 2016 Chase Corporate Challenge   

2/26/16  New Space Expands the Company's Frontiers

2/24/16    "World of Opportunity" Printed in the Rochester Business Journal Program Featuring TOP 100 Companies

2/27/16  Classic Automation  Released a New Video Highlighting Our Extensive Support for ABB Bailey Infi 90, Symphony Plus and Network 90 Systems

10/30/15  Rochester Top 100: WORLD OF OPPORTUNITY

10/30/15  Top 100 Executives: Meet the Leaders Who are Guiding the Growth of the Businesses on the 2015 List

10/29/15 Classic Automation Featured on the Rochester Top 100 for the Fifth Time 

8/7/15 Finding Support for Legacy Control Systems

Sometimes it makes better economic sense to maintain legacy control systems than to upgrade to new ones. But finding the parts, know-how and other support for keeping them alive can present challenges. Read More. 

5/24/15 Classic Automation Competes in its Fourth Chase Corporate Challenge

7/1/2015 Classic Automation is Featured in the Online ThomasNET Product Catalog

5/24/14 Classic Automation Races in the Chase Corporate Challenge 

5/24/13  Classic Automation Competes in the 2013 Chase Corporate Challenge 

12/10/13 Classic Automation is Featured in the ISA Directory of Automation

8/14/13  Classic Automation Grows Revenue 

8/11/13  Supplier Thriving on Internet Sales

3/25/13   Classic Automation Moves to Larger Facility

11/15/12 Classic Automation is Featured in the International Shipserv Supplier Catalog

10/26/12  Classic Automation is Included for the Fourth Time on the Rochester TOP 100 List of Growing Companies 

5/25/12   Classic Automation Ranked 10th in a List Comprised of the Top Exporters in the Greater Rochester Area

5/24/12  Classic Automation Competes for the First Time in the Chase Corporate Challenge on the Grounds of the Rochester Institute of Technology   

10/3/11 A Niche in Surplus Parts

5/23/11  Classic Automation Running a Smart Small Business 

10/31/10 Classic Automation Makes the Rochester Top 100 Two Years Running 

2/22/10 Classic Automation Keeps Control Systems Humming Along

11/4/09 Classic Automation Makes Top 100 -Thomas Net

11/1/09 Classic Automation Makes its First Appearance on Top 100

1/1/07 Classic Automation has been a BBC accredited company with an A+ rating since 2007

12/1/06 Strong Growth Prompts Move to Downtown

4/1/03 Fritz Ruebeck Founds Classic Automation LLC